NJ Kids Online: Custom Website Redesign and Redevelopment
Our customer NJ Kids Online provides a comprehensive online resource for New Jersey parents to help them plan activities and events for families to enjoy.
User Centric Approach:
- Spent time upfront to fully understand challenges and requirements
- Used data driven insights to shape content architecture, solution design and features
- Users and their location were central to how we designed and developed functionality
Summary of our delivery:
A complete custom website redesign and redevelopment project, key deliverables:
- Fully responsive redesign and functionality
- Refreshed logo with the creation of new supporting sub brand logos
- Designed and developed a fully customisable search bar and event calendar functionality
- Designed seasonal specific landing pages to promote activities across the year
- Surface related content to drive cross promotion
- Implemented technical best practices for SEO (Search Engine Optimisation)
- Utilised Geotargeting to surface content closest to user’s location
- Social media sharing and social media channel placement
- Designed and developed Microsites each with their own navigation
- Modular driven design to allow the publishing team to create new landing pages and modify components for existing pages
Technology Profile
- Agility CMS
- HTML5 Geolocation
- Google Map API Integration
