Hopwood Electrical: Website Design and Development for EV Charging Services
- Client: Hopwood Electrical
- Services: Umbraco CMS, Microsoft Azure Cloud
- Sector: Consumer Services
- Location: Ilkley
Aim: Powering a New Digital Presence for a Growing Business
Hopwood Electrical needed an updated website to reflect their evolving service offering – particularly their new capability in electric vehicle (EV) charging point installation.
With a focus on both residential and commercial markets, the goal was to create a website that clearly communicated their expertise, inspired trust, and generated enquiries from the right audiences.
I-Finity delivered a clean, professional website built on Umbraco CMS that highlights Hopwood’s core services and showcases installations carried out for recognised brands.
What we did
- Fully Responsive Website: Designed and developed a mobile-friendly website on Umbraco CMS to ensure an optimal experience across all devices.
- Clear Navigation for Multiple Audiences: Created intuitive page structures and navigation paths to help both domestic and commercial customers quickly find relevant services.
- Onsite Search and Custom Contact Forms: Integrated onsite search functionality and tailored contact forms to streamline user engagement and enquiry handling.
- Visually Led Design: Incorporated bold, high-quality visuals throughout to highlight Hopwood’s electrical work and EV installations, reinforcing credibility and professionalism.
- SEO-Driven Content Strategy: Conducted keyword analysis to guide content creation, ensuring the site supports discoverability for EV-related services.
- Performance Tracking Setup: Implemented Google Analytics with custom event tracking to capture key user interactions and monitor ongoing performance.
Technology Profile
- CMS: Umbraco
- Cloud Hosting: Microsoft Azure Cloud
The Results
The new website provides Hopwood Electrical with a digital foundation to grow their business in the EV space and beyond.
With targeted messaging, strong visual appeal, and an optimised user journey, the site positions them confidently in a fast-growing market.
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